MARKETING AND SALES
To provide highly customized experiences, the most successful marketing and sales teams are focused on the customer and depend on data, agile processes, and a drive to test and learn. Many businesses require a road map to restructure existing processes and teams. LSS assists in building that roadmap and tailoring it toward each client.
Companies that succeed aren’t simply concerned with client satisfaction. They give it top priority, draw attention to it, and change it. They make things simple for consumers by selling and promoting in a manner that is both convenient and relevant to their needs.
Conventional methods do not promote the seamless simplicity—nor the development that results from its implementation. An entirely new paradigm is required: the integration and unification of marketing and sales efforts. An organization that takes advantage of a thorough knowledge of its consumers, encourages innovation, personalized experiences, and is both quick to learn and swift to act.
With our assistance, businesses can build the underlying human and technological capabilities—as well as the appropriate procedures and roles—that will allow them to become more flexible and data-driven in their marketing and sales operations. When faced with a problem, the most successful businesses do not just turn out the light. They construct a basis for future development. A foundation that we have experience in establishing.
To develop value propositions and experiences that connect with consumers, businesses must first get an understanding of them and then use that knowledge to gain a competitive edge. We assist customers in prioritizing the most critical data in order to pinpoint consumer pain spots, improve pricing and promotion tactics, and more.
The ability to successfully balance new technologies with conventional sales approach is critical to achieving success in digital sales. Through the adoption of new trends in data-driven selling, digitalization, and selling methods, we assist our customers in increasing the efficacy of their sales strategy.
Consumer behaviors have changed dramatically as a result of new digital platforms. We assist companies in anticipating and responding to customer demands via the digital transformation of their marketing operations.
Omnichannel Sales Strategy
Customers' methods of learning about purchasing of goods and services are constantly evolving. We assist businesses in transforming their go-to-market strategies by integrating the tools, data, and analytics that drive sales activity into their marketing and sales strategies.
SOLUTIONS THAT WORKED
Our team at LSS has extensive experience designing and implementing innovative sales and marketing solutions. By automating existing marketing outreach, businesses are able to market to a greater pool of customers 24 hour 7 days a week, increasing their client base and revenues.
“Higher growth through markerapid growth through data gathering, iteration, analysis, and development of new solutions
ACCOUNT BASED MARKETING (ABM)
The majority of businesses see marketing, sales, and pricing as distinct activities. However, LSS understates the interaction between these tasks, making it difficult to quantify an initiative’s actual effect. Our team evaluates all three functions concurrently in order to stimulate more efficient investment. A critical tool is LSS’s Return on Capital Investment measure, which combines all commercial key performance indicators (KPIs) to assist businesses understand their position—and what to cut, retain, and prioritize.
One such example would be of a client that wants to expand its existing market through the means of acquiring new clients. For growing markets this is easy to achieve however, more mature once require strategies and rigorous implementation and tracking.
LSS has developed a Account Based Intention (ABI) approach to acquiring new business. This approach is considered to be more prominent than ABM as it leverages on existing technologies through the use of email marketing and tracking.
This allows our clients to target individuals that have shown some form of interest in the product or service they are providing which triggers an outreach by one of the sales representative. Saving time,money and leading to higher conversion of SQL to qualifying order.