INTEGRATED GROWTH MARKETING AGENCY
WE MARKET, YOU OPERATE
The demand for logistics and transportation services has continued to grow. We are at the highest levels ever in terms of volume of goods moved through Air freight, ocean, and road freight. Transportation companies have seen this increased demand for logistics services. This demand has helped the transportation businesses nearly double in the last two decades alone.
Consistent growth in the transportation industry sparking new competition. The question becomes how established logistics companies tackle the new and upcoming competition. The strategies and marketing effort they relied on before will no longer help them grow. It will require digital innovation which consists of things like, online marketing, search engines, social media, and content marketing.
Lean Summits – a transportation marketing agency – has the experience in helping companies grow multiples of revenue. Lean Summits has done so through helping adopt new technologies, improve existing processes, and expand into new markets. We believe that we can help companies grow their existing business through our experience in logistics marketing.
Marketing automation provided by our growth marketing platform enables you to achieve shorter sales cycles, higher conversion rates, and win competing bids.
Marketing automation is fully integrated with the operations and logistics Transport Management System (TMS) or Customer Relationship Management (CRM) systems. This enabled marketing, sales, and customer service to work in unison.
Our growth marketing initiatives are highly customized to the Transportation and Logistics industry, and they include Transportation affiliate marketing, Targeted data, and orchestration around the marketing channels that provide the highest ROI.
Marketing operations are integrated with other business functions such as sales, operations, customer support, and service that produce measurable results that generate hard ROI. Spray and pray marketing tactics have a high overhead and waste of marketing funds. Based on the insights generated by the platform, business leaders made informed decisions quickly. The agility demonstrated during the implementation of growth marketing changed the DNA of the organization, allowing it to be better placed in the competitive landscape.
Lean Summits has over 30 years of combined experience in logistics. We have worked with Brokers, Carriers, 3PL, and 4PL providers. We have helped these logistics companies adopt new transportation management systems, and improve their supply chains. Most importantly we have helped them find new customers and new business opportunities that have helped them to grow.
Lean Summits understands there are external factors that will impact the services that you can provide. These external factors through proper marketing planning can be overcome. We believe the greatest value we can provide is when we are executing as part of your team.
Why LeanSummit Solutions
At LeanSummit Solutions, we specialize in providing tailored growth marketing solutions for businesses of all sizes. We understand that when it comes to business growth and services, there is no one-size-fits-all solution. That’s why we offer customized solutions that are tailored to your specific business needs.
Customer-Centric Growth Marketing
We emphasize constant experimentation and a deep focus on customers' evolving motivations and preferences, aiming to accelerate growth across various channels by delivering highly customized, personalized content.
Agile Marketing Strategy
We adopt an agile growth marketing approach, similar to agile product development, to ensure a well-defined return on investment (ROI). This involves rapid execution and scaling up once the ROI of the current marketing plan iteration is validated.
Unlike traditional marketing teams, our growth marketing team boasts versatility and deep knowledge across multiple functions.
We work closely with various departments within a client's organization, including marketing, product and services engineering, finance, sales operations, data science, and business leadership, ensuring a unified effort towards growth marketing objectives .
Comprehensive Benefits of Growth Marketing
Several benefits of our approach, includes efficient marketing budget use, motivation of teams through vested interests, alignment of growth marketing objectives with overall business KPIs, fast learning through agile methods, and positively impacting company culture through collaborative and rapid decision-making strategies
Transportation Industry Service Insights
LeanSummit Solutions, growth marketing services helped a Transporation company to achieve: Organic traffic 50% of the overall traffic, Developed great online reputation, Grew SEO traffic to 428% in 2-3 years
This client wanted to build their business out in the dealership vertical. They have no presence in that vertical and needed to start from scratch. Their experience was in a different vertical and had not marketed to dealerships.
This blog primarily focuses on how logistics has helped businesses make it big in the past, real examples, trends, some basic digitalization tips that you can include in your regime to revolutionize your business.