How to Create Customer Profiles for Lead Generation in 2025?
The best way to generate leads in 2025 is to create highly precise and targeted customer profiles. T...
Why Gen Z Buys from Brands That Feel Like Friends – Not Corporations
Gen Z, the most connected generation in history, is also one of the most trust-conscious. In their d...
Is SEO Dead? Meet Its AI Cousins: GEO, AEO, LLMO
Have you heard people say that “SEO is dead” because of ChatGPT and Google’s AI fe...
From Keywords to Questions: How Search is Becoming More Conversational in 2025
What’s the best way to learn about a product, service, or topic? To ask questions about it. And th...
The ROI of Omnichannel Campaigns in 2025: Benchmarks and Insights
Omnichannel marketing is more “omni” than ever – as B2B or B2C marketers, you have access ...
B2B Buyer Journey in 2025: New Data & Trends You Can’t Ignore
B2B buying journeys are not what they used to be, even 5 years ago. Buying committees are larger, fu...
Is Your Brand AI-Search Ready? A Checklist to Survive the Generative Engine Takeover
40% of Gen Z internet users already prefer AI search over Google. Plus, in 2025, Google has promised...
Unlocking SEO 2025: How Micro-Intent Shifts Are Redefining Search Rankings?
Did you know that you can achieve 33% more click-throughs just by optimizing your content for micro-...
How to Use AI in PPC Marketing: 6 Simple Ways
Did you know that nearly 30% of people who see a display ad go online to search for that business? T...
How to Market to Gen Z in 2025 and Beyond: The Complete Guide
As of today, Gen Z’s purchasing power stands at $450 billion. And by 2030, it’ll expand to a who...