Creating a successful Google Ads campaign starts with setting up your landing page correctly. Your landing page is the page a user will reach after clicking your ad, and it’s the most important part of your overall campaign. It’s the page that will determine whether they take the action you want them to take, such as making a purchase or signing up for your newsletter. So, if you are looking at how to set up a landing page for Google Ads, continue reading this article and we’ll walk you through the process plus give you some tips and some examples.
Let’s get started!
What Does it Mean to Optimize a Landing Page for Google Ads?
Optimizing your landing page for Google Ads means ensuring that the page is designed in a way that encourages visitors to take the desired action, such as signing up for a newsletter or making a purchase. This includes making sure that the page is easy to navigate, that the content is relevant to the ad, and that the page loads quickly. Additionally, optimizing your landing page for Google Ads may involve using keywords and phrases in the content that will help your ad stand out in the search engine results.
Benefits of Landing Page Optimization for Google Ads
Optimizing a landing page for Google Ads is important because people who click on your ads will see it in the Google search results. Therefore, your landing page is one of your best marketing tools, but you need to know how to optimize it properly.
Here are some of the benefits of landing page optimization for Google ads.
- Improve User Experience – Optimizing your landing page for Google ads can improve your users’ experience by giving them what they want.
- Improve Conversion Rates – Creating a landing page that matches the keywords in your ad text will lead to a higher conversion rate.
- Ad Rank Position – Since Google loves a relevant ad, you can increase your chances of achieving a better ad’s position if your ad is relevant.
- Quality Score – Landing relevant pages to your ad text helps you get a better score.
- Bounce Rate – You can expect a low bounce rate if a landing page is relevant to your ad text.
- Overall Cost – Having a relevant landing page for your ad can improve your ads’ overall performance and reduce your overall cost per click.
Benefits of Hiring a Growth Marketing Agency to Optimize Your Landing Page
Growth marketing agencies can help optimize your landing page by analyzing key performance indicators and making improvements to increase the number of leads and conversions. By utilizing growth marketing tactics, an agency can help by:
- Optimizing user experience on your website
- Optimizing your landing page for SEO purposes
- Helping you craft more targeted messages
- Helping you get the most out of your marketing budget
- Maximizing your return on investment
How to Set Up a Landing Page for Google Ads
The average marketer should spend 30 minutes per week adjusting keywords, campaigns, and strategies based on the results. Optimizing your landing page for Google Ads is important because it will help ensure that your Ads are successful. A good landing page will help you maximize your conversion rate and reduce your cost per click (CPC).
It also helps your Ads stand out from the competition and makes it easier for potential customers to find your business and take the desired action. A good landing page should have a clear call-to-action, be designed with the user in mind, be optimized for mobile devices, and have relevant content.
Landing Page Optimization Techniques Best Practices: Step-by-Step
Knowing how to set up a landing page for Google ads is really the only way to get the kind of performance that you want for your budget period. To set up a completely optimized landing page and run a high-converting ad campaign, you must know the best practices. These are things that you must have on your landing page to create a goo user experience and convert visitors into paying customers.
By following these best practices, you can be sure that your landing page is properly optimized for Google ads and will achieve great results:
- Make Relevant Content
Make sure that your messaging is consistent with your ads. If you are using a micro-site, you can incorporate the topics of your ads on this microsite. If you are using content from another site, ensure it’s well-written and matches the subject of your ad.
- Make Sure the Action Will Be Visible Above the Fold
Your landing page should have an actionable offer above the fold so that visitors can take instant action by just seeing it for a few seconds or less. Make sure your landing page has only one such call to move above the fold, and it matches with what’s in your ad text.
- Use Directional Cues
Directional cues help lead the eye to take action by letting it know where to direct its focus. They tell the visitor where to go next and help guide them through your landing page. Make sure your directional cues are clear and relevant to what is being offered in your ad text.
- Incorporate Social Proof
Social proof is a tactic used in persuasive marketing. It shows the visitor how many others have taken action in your ad text. For example, you can display statistics on how many people have clicked on your ad and what results they got. You can also show how many clicks this link has received in the past few days or weeks to show that it’s popular and valuable.
- Use Copy that is Both Clear and Attractive
The copy in an ad should be clear and attractive enough so that a person reads the entire message without feeling pressured to do so. The best way to do this is by using clear and active language that is also friendly but not informal. Make sure the text piques interest, presents the value of your offering, and encourages action.
- Keep the Landing Page Clean and Easy to Use
Your landing page should be simple, clutter-free, and easy to navigate. It should be simple and manageable, so the visitor can easily find an action or a call to action just by looking around. The landing page should also look professional and not contain any errors, such as spelling mistakes and grammatical errors.
- Use Scarcity Techniques
Make sure action is scarce on your landing page by using techniques that cause the visitor to take action. For example, you can use a countdown timer with a limited number of minutes left until it’s over, or you can use a limited-time offer. When visitors see the scarcity, they feel the urgency and get motivated to act immediately.
- Simple Your Call to Action
The call to action for your landing page should communicate what the visitor should do next. By using simple language and being transparent, you’ll have a better chance of people taking the right actions. Use keywords relevant to your marketing message and reduce clutter as much as possible.
- Include Your Contact Details
Make sure you have your contact information prominently displayed on your landing page. This way, you can always get in touch with a potential customer and follow up with them. It’s always better to ask the visitor to call or send an email rather than make them act independently.
- Experiment with Different Headlines and Copy
You should use different headlines and copy to see which works best. This way, you’ll know what kind of headline and copy is most effective in getting people to take action. It’sTesting over time is important to see if one is more effective than the other.
Types of Landing Pages
There are different landing page types; each is used for another purpose. Depending on the type of landing page, specific techniques will be more effective. Here are the most common types of landing pages and how they can be optimized for Google ads.
- Squeeze Page
A Squeeze page refers to a single web page that contains only a form. This is used to collect leads, build your mailing list and get people to take action. This landing page should be simple so visitors can quickly scan through it and efficiently complete the form. This webpage aims to squeeze as much information from the visitor as possible, so you get as many leads as possible. A good squeeze page has several fields that collect information, such as name, email, phone number, address, and zip code. Make sure the call-to-action on the squeeze page matches with what’s in your ad text because this will increase your conversion rate and reduce your bounce rate.
- Long-form Landing Page
The long-form landing page is the one that isn’t a squeeze page. It has more than one page and usually contains a few sections that help guide the visitor to take action. It usually consists of multiple pages and motivates visitors to take action by giving them trusted information and removing any objections they may have. A good long-form landing page contains clear calls to action in every section so that visitors can easily reach the end of the landing page. A good long-form landing page also gives visitors more information about your product or service before asking for their email address or phone number.
- Click-through Landing Page
A click-through landing page is a webpage with a form, but the visitor must click on another webpage to go through with their action. This landing page usually pushes visitors toward your sales or other pages where your products or services are offered. The primary purpose of this landing page is to collect email addresses and make phone calls to get more information about your product. It also is an anchor for a person who wants more information about your product.
- Product Information Page
The product information page is a landing page that has helpful information and tools related to a specific product or service. In this landing page, you also encourage people to get more information about your product or service, as it can help them make an informed purchasing decision. A good product information page has tools, pricing details, and buying reasons. This helps people understand the usefulness of your products and services, so they’re more likely to take action.
- Video Landing Page
A video landing page is a page that contains a video and encourages visitors to watch the video to get more information about what you’re offering. This can also be used to advertise your products or services and start a marketing campaign. When someone watches your video, you can use pop-ups to offer them a free ebook or whitepaper about your product or service. The purpose of this landing page is to allow people to get more information about what’s being offered by watching the video.
Landing Page Examples
Here are some landing page examples that you can use for inspiration to create your own.
- AirBnB – AirBnB is one of the most visited websites worldwide. It provides much value to its users. For example, it helps people find accommodation where they can stay for free. This is like a hotel booking site that offers travelers free accommodation. They provide reviews, photos, and more information about the place to help visitors decide if they want to stay there.
- Wix – This website is an excellent example of creating a landing page that’s clean, simple, and clear. It’s easy to get the message of this website because it doesn’t try to be too fancy. The call-to-action is easy to find and gives a clear idea about what you should do next. Visitors find it appealing because it has a colorful design that appeals to people of all ages. This site is optimized for Google ads and uses relevant keywords in its ad copy that asks visitors to take action by clicking on the ad.
- ExpressVPN – This landing page has no navigation, links, or distractions. It’s easy to see the message on this page. The call-to-action is straightforward because you only need one click to get started. This landing page uses a good combination of colors, text, and images that grab your attention.
Landing Page Ideas for Boosting Conversions with Google Ads
Here are some ideas to help you create landing pages that boost conversions with Google ads.
- Use clear images to catch visitors’ attention – A picture is worth a thousand words, so use relevant images that go with your landing page’s message and help drive visitors to action.
- Use clear call-to-action buttons – Landing pages should have clear call-to-action buttons, so visitors know exactly what you want them to do next. At the same time, avoid using excessive CTAs as they can distract visitors from taking action on the page.
- Include clear ad copy – This is where you let people know the benefit of your product or service so they can make an informed decision. At the same time, stay moderate because it could be confusing and take away from the message of your landing page.
- Back up your claim with statistics – When describing your product or service on your landing page, be sure to back up your claims with statistics that show the usefulness of your products and services. This will convince visitors to take action on your landing page.
- Use social proof – Social proof includes customer testimonials, product awards, and links to high-ranking websites that talk about the usefulness of your products and services.
- Incorporate humor – Humor can be one of the best ways to grab the attention of visitors and make them take notice. It’s also a great way to educate potential customers about your product or service.
- Use exit-intent pop-ups – Exit-intent pop-ups capture email addresses and other information from visitors who leave your landing page without taking action. Visitors who leave your landing page without taking action should be able to see what you’re offering so that they can see the value of your product or service.
How to Set up a Landing Page for Google Ads – Final Thoughts
We hope that this article on how to set up a landing page for Google ads.Has helped you.You can increase the chances of people taking action by including calls to action that match what you want them to do next. This will help them take action immediately. By making sure they’re getting the correct type of information, your landing page will help you increase conversions.
If you would like to speak with a growth marketing agency who can handle everything for you and get you the highest return on your investment, click here to book a free consultation.